Once known as remote, mining-focused economy, with a reputation for being expensive and difficult to access, Western Australia – and Perth in particular – has undergone a renaissance.

Attracting additional luxury hotel investment for Western Australia’s regions has been confirmed as a top priority for Tourism WA by Managing Director Anneke Brown who brings valuable hotel industry expertise to the role which she took up in December last year.

Virtuoso is putting the final touches to its 2025 Virtuoso Forum which will be held in Perth/Boorloo, Western Australia from 24 to 26 February 2025, with 190 industry leaders and luxury experts from across Australia and New Zealand set to attend.

Western Australia is seeking to diversify its accommodation offering, with a new initiative from the WA Government and Tourism WA aiming to bring fresh product to the state’s national parks.

Southern Crossings showcases ‘New Perspectives on Ancient Lands’ with some of Western Australia’s best travel experiences ahead of the WTTC Global Summit

Tourism Western Australia hosted a group of travel advisors and partners from the East Coast to experience the wonders of the East Kimberley region last week.

Western Australia’s Margaret River region is now a short, direct flight away.

Tourism Western Australia will capitalise on next year’s World Travel & Tourism Council’s Global Summit being held in Perth to drum up interest in private sector investment in new high-end accommodation in remote parts of the state, while also amplifying Aboriginal tourism to the next level.

Western Australia has been revealed as the host destination for World Travel & Tourism Council’s (WTTC) Global Summit in 2024, marking the first time the event will visit Oceania.

The Travel Junction has launched a new campaign initiative with Tourism Western Australia, encompassing five city break and self-drive packages throughout the state.

Seabourn has confirmed it will sail the Kimberley in 2024, utilising its brand new expedition ship, Seabourn Pursuit, marking the line’s first visit to the region. The new voyages, first flagged by LATTE in May 2021, include six 10- day voyages between Broome and Darwin that will take place between June and August 2024.

Ningaloo Reef / Nyinggulu will be more accessible than ever for east coast travellers, with direct flights from Melbourne to Learmonth (Exmouth) taking off with Qantas in April 2023.