Travel brands should be capitalising on the rising interest in wellness and luxury travel sectors across three key consumer archetypes, the latest Global Wellness Institute (GWI) report shows. Findings from the research, revealed this week at International Luxury Travel Market (ILTM) Asia Pacific, show wellness tourism is one of the fastest-growing segments in the wellness economy today, and APAC is the fastest growing market, expected to be valued at over US$250 billion.