WITT (Wellness in Travel & Tourism) and the Wellness Tourism Association (WTA)—which were recently aligned with the founder of the former acquiring the latter—are launching a “first-of-its-kind” global initiative designed to help hotels integrate authentic, holistic and high-quality wellness into every guest touchpoint.

The Wellness Tourism Association (WTA) late last week announced its relaunch as a for-profit entity under the ownership and leadership of Robin Ruiz, Founder and CEO of WITT (Wellness in Travel & Tourism). Ruiz now also serves as WTA’s president and CEO.