Victoria, the Mornington Peninsula and Bellarine Peninsula were flagged as ‘must see’ destinations in 2025 by Signature Travel Network’s destination guru, Ignacio Maza. The fast-paced destination profiling is one of the most popular elements of the General Session of Signature’s Annual Conference.

Over the past 12 months, Victoria has experienced some major tourism wins. Recent data from Tourism Research Australia (TRA) found Melbourne to be the top domestic overnight destination for those travelling to attend theatre, concerts and performing arts. More recently, the agency’s data showed visitor expenditure in Victoria hit a record high of $36.9 billion in the year ending September 2023.