Virgin Limited Collection’s Son Bunyola Hotel & Villas, set within an 810-acre estate in Mallorca’s Tramuntana Mountains, has reopened for the 2025 season, offering guests a new selection of immersive activities.

Virgin Limited Edition’s luxury tented safari camp, Mahali Mzuri in Kenya’s Maasai Mara, is set to undergo a full interior refurbishment. The project will include a re-concept of the 12 luxury tents and common areas, including the dining tent, bar and lounge, and breathtaking swimming pool, which overlooks the valley encompassing the route of the Great Wildebeest Migration.

Virgin Limited Edition’s The Lodge mountain chalet in Verbier, Switzerland is taking last-minute individual room bookings during select dates between now and the end of the season.

Kasbah Tamadot, Sir Richard’s Branson’s Moroccan retreat in the High Atlas Mountains, has officially reopened this week following a year-long restoration. The hotel that forms part of the exclusive collection of luxury properties from Virgin Limited Edition has been partially closed for the past year, while it was rebuilt following the devastating earthquake that occurred in the region.

Preferred Hotels & Resorts’ Legend Collection has forged a strategic partnership with Virgin Limited Edition, adding eight of Sir Richard Branson’s ultra-luxury retreats to the program.

Virgin Limited Edition is adding the award-winning Finch Hattons Luxury Safari Camp in Kenya to its exquisite collection of unique retreats.

New plans have been released by Virgin Hotels Collection for the three-bedroom Riads at Sir Richard Branson’s Moroccan retreat, Kasbah Tamadot, which will fully reopen following restoration work undertaken following last year’s earthquake.

Virgin Hotels Collection boss James Birmingham is pushing his strategy to expand the Virgin Limited Edition collection into urban locations with Group Founder, Richard Branson.

Sir Richard Branson’s Moroccan retreat Kasbah Tamadot is expanding through the addition of six brand-new two-bedroom Riads, now available to book for travel from September 2024.

Virgin Limited Edition’s Son Bunyola Hotel has opened for guests in the Tramuntana Mountains region of Mallorca.

Virgin Limited Edition has brought forward the introduction of the new Son Bunyola Hotel by two months. The hotel, an addition to the long-standing Son Bunyola villas, was revealed last May and was expected to debut in August 2023. Bookings have now opened for the 26-bedroom property for guests arriving 16 June.

Virgin Hotels – the luxury lifestyle hospitality brand of the Virgin Group, and Virgin Limited Edition – the private global collection of unique retreats, hotels and exclusive islands owned by Sir Richard Branson, have today revealed they will come together under the new parent brand named Virgin Hotels Collection.