The first offshore event for the Australian ‘Best of the Best’ associates was hosted at COMO Metropolitan Singapore today, to kick off ILTM Asia Pacific in Singapore.

Virgin Hotels Collection boss James Birmingham is pushing his strategy to expand the Virgin Limited Edition collection into urban locations with Group Founder, Richard Branson.

Virgin Hotels – the luxury lifestyle hospitality brand of the Virgin Group, and Virgin Limited Edition – the private global collection of unique retreats, hotels and exclusive islands owned by Sir Richard Branson, have today revealed they will come together under the new parent brand named Virgin Hotels Collection.

Virgin Hotels has ambitions to expand its collection of boutique luxury properties to Australia in the next 5-10 years, but will assess the right opportunities, particularly in Sydney, earlier should it present itself, says CEO James Bermingham.

Now’s the time to think Scotland, more specifically this year’s Edinburgh Festival. The program, which runs from 5th to 8th August, 2022, includes such festival debuts as the Australian World Orchestra. Now a decade experienced, this combines Australia’s most highly rated musicians who are living elsewhere around the globe with their counterparts back home. In Edinburgh, maestro Zubin Mehta is in charge, and lead soprano is Berlin-based soprano Siobhan Stagg, born in Melbourne.

Preferred Hotels & Resorts has inked an agreement with Virgin Hotels that encompasses the groups’ properties in key US cities. With immediate effect, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, and Virgin Hotels Nashville are the newest additions to the Preferred Hotels & Resorts L.V.X. Collection.

Virgin Hotels Las Vegas, Curio Collection by Hilton has unveiled plans for the property’s more than 1,500 chambers and suites, scheduled to open on 15 January 2021.

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has officially opened its third property, Virgin Hotels Dallas.

Virgin Hotels has announced plans to open a new hotel in Miami, Florida, with the venue slated to open in 2023. The lifestyle hotel brand is part of the Virgin Group, founded by Sir Richard Branson, and the hotel will be developed by Blue Jay Capital with BLUR Workshop as the architect.