Think what entertainment can do for hotels. The long list of various cultural modes includes children’s books – think Kay Thompson’s 1950’s books on Eloise, supposedly living in New York’s The Plaza, a Fairmont Hotel. with her nanny, puppy and turtle. Think musicals, and how Rodgers and Hammerstein’s 1965 classic The Sound of Music still leads to non-stop von Trapp addicts singing their way around Salzburg and upping occupancy at The Sacher Hotel Salzburg.