The TUI Group has completed the sale of its subsidiary Hapag-Lloyd Cruises to TUI Cruises after agreeing to the sale in February this year.

German luxury cruise operator Hapag-Lloyd Cruises will be a prime beneficiary of a renewed focus on the premium market by the TUI Group and its partner Royal Caribbean Cruises. The businesses have confirmed plans to ramp up their luxury, expedition and premium cruise segments as part of a strategy to lure new audiences to luxury cruise products.

Hapag-Lloyd Cruises will officially name its second of three new expedition ships, HANSEATIC inspiration, on Friday 11 October 2019 in Hamburg. The christening follows the debut of sister-ship HANSEATIC nature in May 2019.