Traveller Made’s decision to move its Essence of Luxury show beyond Europe wasn’t made lightly but is helping the luxury travel network tap into immense global potential, says Founder and President Quentin Desurmont.

Creating iconic experiences is essential to build a luxury brand that resonates deeply with clients – and this sense of iconicity is equally crucial in the world of luxury travel,, according to experts speaking at the recent Essence of Phuket travel show.

As the luxury cruise industry continues to evolve, Traveller Made is expanding its focus and slowly embracing the sector with a strategy that prioritises quality over quantity.

The immense potential of AI for luxury travel designers has been highlighted at the Traveller Made Essence of Phuket event, with Founder and President Quentin Desurmont encouraging the community of Serandipians and Takumians to “give it a try”.

The first of Traveller Made’s three Essence of Luxury events has begun in Phuket, Thailand with Founder and President Quentin Desurmont reporting strong growth for fledgling community Takumians.

The first of Traveller Made’s three Essence of Luxury events is underway in Phuket, Thailand with last night’s Idolodons awards event recognising outstanding members of the network’s Serandipian and Takumian communities.

Members from 77 countries worldwide as well as suppliers from across the Middle East, Asia and the Pacific are making their way to Phuket, Thailand for Traveller Made’s first major event of 2025.

Antarctica21’s purpose built expedition ship Magellan Explorer has been welcomed into the prestigious Serandipians Afloat Collection by Traveller Made – a membership reserved for the world’s most exceptional yachts and small expedition ships offering unique travel experiences.

Global luxury travel design network, Traveller Made, has reached its threshold for the number of buyers accepted to the inaugural Essence of Phuket trade show.

Global luxury travel design community Traveller Made has boosted its stable of luxury cruise partners, introducing ultra-luxe medium-sized operators to its member offering, LATTE can reveal.

Europe-born luxury community of travel designers, Serandipians, has returned to its original branding of Traveller Made, concurrently launching a new community known as Takumians.

Travel agencies globally considering aligning with Serandipians will need to have similar values to the luxury consortia, which hosted its biggest-ever annual conference in Marbella, Spain last week. LATTE was the sole Australian and Asia Pacific media invited to attend the multi-day event.