The battered global cruise industry will “come back stronger than ever”, with seasoned cruisers eager to board a ship and sail away, says Flight Centre Travel Group’s GM of Premium Brands, Danielle Galloway.

Travel Associates has named Donna Elliott (nee Grant) to the newly created role of General Manager of its six-month-old Cruise Boutique division.

Last month, 14 Travel Associates advisers experienced a magical eight-day, festive themed Romantic Rhine River Cruise hosted by Avalon Waterways National Account Manager Mitch Spencer.

Close to 300 Travel Associates delegates and 46 suppliers attended the Travel Associates Showcase last weekend, which is one of the brand’s most important events for connecting their preferred product partners with the TA adviser base. Travel Associates’ newly launched Cruise Boutique business was also a key focus of the event with representatives from brands including Azamara, Celebrity, APT and Seabourn in attendance.

Flight Centre Travel Group’s Travel Associates brand this week officially launched its Travel Associates Cruise Boutique concept, a business specialisation designed to offer clients cruise expertise, curated cruise and travel experiences, and unrivalled service.