Once known as remote, mining-focused economy, with a reputation for being expensive and difficult to access, Western Australia – and Perth in particular – has undergone a renaissance.

Attracting additional luxury hotel investment for Western Australia’s regions has been confirmed as a top priority for Tourism WA by Managing Director Anneke Brown who brings valuable hotel industry expertise to the role which she took up in December last year.

Abercrombie & Kent Australia has confirmed it will open a luxury wilderness resort in the heart of Western Australia’s Purnululu National Park, home to the famous Bungle Bungles – the company’s first camp in the Asia Pacific Region.

Western Australia is seeking to diversify its accommodation offering, with a new initiative from the WA Government and Tourism WA aiming to bring fresh product to the state’s national parks.

Hundreds of travel advisors from around the world have arrived in Western Australia to take part in G’day Australia which provides specialist agents the chance to meet and be trained by Australian tourism operators and experience our world class tourism offerings first-hand.

Tourism Western Australia hosted a group of travel advisors and partners from the East Coast to experience the wonders of the East Kimberley region last week.

Respected Managing Director Carolyn Turnbull, has today announced she will be departing Tourism Western Australia, effective Friday 10 May 2024.

Tourism Western Australia will capitalise on next year’s World Travel & Tourism Council’s Global Summit being held in Perth to drum up interest in private sector investment in new high-end accommodation in remote parts of the state, while also amplifying Aboriginal tourism to the next level.

German-speaking travel agents explore Western Australia on FTI Destination Pro in Perth

Western Australia’s natural wonders are beckoning east coasters to explore the state’s majestic landscapes, flora and fauna, and leave the everyday well-known and well-trodden behind with a getaway to a space unspoiled.

Tourism Western Australia wants more visitors, and to get them it is spending $15 million on a global advertising campaign, showcased in Sydney on Wednesday night. The campaign was teased last month to luxury travel delegates attending Virtuoso Travel Week in Las Vegas, reported exclusively by LATTE.

A new brand for Tourism Western Australia – with a strong focus on Indigenous culture – that promises to “redefine the destination” is on the verge of being launched by the state tourism board.