Tourism Ireland is showcasing the Emerald Isle’s luxury tourism offerings as it encourages travellers to spend more in the ever-popular destination.

More than 250 travel agents, and 70 industry executives and media attended the Tourism Ireland 2024 roadshow, the Secrets of Ireland, last week where they were invited to explore the island’s diverse offerings.

Tourism Ireland expects to activate its global big green button campaign in Australia from late August – a marketing initiative aimed squarely at re-starting tourism with firm bookings.