The pioneering partnership between Virtuoso and Tourism Australia continues to drive demand with the luxury travel network recording a 34% increase in bookings for travel to the destination this year.

Tourism Australia has once again come under scrutiny for its use of taxpayers’ money, this time with an audit raising concerns around how the tourism board manages its spending and supplier relationships.

Hundreds of travel advisors from around the world have arrived in Western Australia to take part in G’day Australia which provides specialist agents the chance to meet and be trained by Australian tourism operators and experience our world class tourism offerings first-hand.

Virtuosos have been challenged to think “differently” and “more deeply” about Australia’s diversity for their clients putting off a holiday down under by Tourism Australia’s Managing Director, Phillipa Harrison.

Cultural Attractions of Australia (CAOA) has announced two prestigious Canberra-based institutions as new members to its distinguished collective: the National Portrait Gallery and the Australian Institute of Sport. These attractions are set to enhance Cultural Attractions offerings, aligning with its aims and objectives to promote cultural tourism.

Cultural Attractions of Australia has announced two new experiences offered by two of its members. The Art Gallery of New South Wales Become the Artist, which includes a drawing class in the gallery’s Grand Courts and the MCG’s Keepers’ Collection Tour, which offers a private walkthrough of the Australian Sports Museum with a knowledgeable museum team member.

Cultural Attractions of Australia recently hosted an inspiring evening for members of the collective and valued travel industry partners at the Australian National Maritime Museum’s Terrace Room, overlooking the harbour and city skyline. The event provided a platform for Cultural Attractions members to showcase their curated experiences across Australia’s leading galleries and museums, performing arts companies, historic sites and sporting attractions.

Virtuoso concluded its 35th annual Virtuoso Travel Week with an elegant evening of recognition honouring individuals and entities that have gone above and beyond in the travel industry over the past year. The gala, which took place August 17 at Bellagio Resort & Casino on Thursday night in Las Vegas, shone a spotlight on the network’s most esteemed travel agencies, advisors and preferred partners.

Virtuoso has revealed Australia as the first destination partner for a new online hub that will generate new leads for the island nation online.

Cultural Attractions of Australia is delighted to announce the launch of its new brand video. The video provides an engaging one-minute overview of the collective that represents Australia’s landmark cultural attractions. It highlights the sense of connection with exclusive experiences curated by Cultural Attractions of Australia for travellers seeking experiences with a difference.

Tourism Australia’s Head of Sustainability, Penny Rafferty, has been named as one of a dozen members in the first-ever Condé Nast Traveler Global Advisory Board.

Airfare capacity and pricing continue to remain primary concerns for inbound tourism to Australia, Minister for Trade and Tourism, Don Farrell highlighted at the Destination Australia conference in Sydney yesterday [Thursday 16 March 2023].