Swiss multi-brand watch retailer TimeVallée has partnered with MSC Cruises to introduce its third luxury watch retail concept at sea, aboard the MSC World America.

MSC Cruises has amplified its high-end retail selection on board, thanks to a further enriched catalogue of luxury brands and a new partnership with TimeVallée. The two Geneva-based companies are bringing the ‘Swiss touch’ to the high seas, the sense of elegance and high-quality that the country is known for and bringing along with them a host of revered Swiss watch brands.