Sometimes, it’s good to turn to tried-and-tested. As if a much-loved record, it’s play it again Sam, and again and again – at The Beaumont, in London’s Balderton Street, Mayfair. To be honest, at that much-loved privately-owned hotel, part of Preferred, it should be play it again SEM. SEM? Only those clever enough to have reserved #401, the Schiaparelli Suite, understand the SEM connection.

If influencers attract others of that breed, The Beaumont is key in London. Last week it seemed every one of the six front-of-hotel tables now permanently serving food, drink – and faultless fastest-speed free connectivity – was taken.

London’s independently owned and operated five-star hotel, The Beaumont, has revealed plans to increase its room count through the addition of an adjacent warehouse building located behind the property.