Switzerland Tourism’s city campaign focuses on the country’s boutique towns, highlighting certain city experiences that may sometimes not be obvious to visitors. This helps them to feel like a local while exploring the country because it’s not just about taking a peek into the ways of life of the locals but experiencing the cities like one as well.

Switzerland Tourism has unveiled a campaign centred on the European country’s culinary offering, called Taste My Swiss City. Curated and compiled by local foodies, the self-guided culinary tours are offered in 11 Swiss cities and include up to 7 hand-picked restaurants, bars, bistros and cafes, linked by leisurely walks.