With China the world’s largest consumer of luxury consumer goods, the significance of the Chinese market for the luxury travel sector cannot be overstated, according to Traveller Made’s Aymeric Naudin.

Creating iconic experiences is essential to build a luxury brand that resonates deeply with clients – and this sense of iconicity is equally crucial in the world of luxury travel,, according to experts speaking at the recent Essence of Phuket travel show.

As the luxury cruise industry continues to evolve, Traveller Made is expanding its focus and slowly embracing the sector with a strategy that prioritises quality over quantity.

The immense potential of AI for luxury travel designers has been highlighted at the Traveller Made Essence of Phuket event, with Founder and President Quentin Desurmont encouraging the community of Serandipians and Takumians to “give it a try”.

The first of Traveller Made’s three Essence of Luxury events has begun in Phuket, Thailand with Founder and President Quentin Desurmont reporting strong growth for fledgling community Takumians.

The first of Traveller Made’s three Essence of Luxury events is underway in Phuket, Thailand with last night’s Idolodons awards event recognising outstanding members of the network’s Serandipian and Takumian communities.

Members from 77 countries worldwide as well as suppliers from across the Middle East, Asia and the Pacific are making their way to Phuket, Thailand for Traveller Made’s first major event of 2025.

Europe-born luxury community of travel designers, Serandipians, has returned to its original branding of Traveller Made, concurrently launching a new community known as Takumians.