September 17, 2024
Grindelwald, Interlaken and Jungfrau visit with local media to promote emerging hotspots.
Grindelwald, Interlaken and Jungfrau visit with local media to promote emerging hotspots.
Read More…August 21, 2024
The Walshe Group veteran joins Swiss Tourism in full-time capacity
Switzerland Tourism has announced the appointment of Sonia Holt as its new Marketing & Communications Manager for Australia and New Zealand.
Read More…April 8, 2024
Passholders receive seven-days combined access to nine areas at St. Mortiz
Ikon Pass has introduced St. Moritz to the Ikon Pass community for winter 2024/25, joining Zermatt in Switzerland for a total of six European destinations.
Read More…May 17, 2023
Temporary caretaker support in Australia/NZ for European destination
Switzerland Tourism appoint The Walshe Group as temporary marketing support in Australia
Read More…March 31, 2023
Global Brand Ambassador to take funny guy aboard The Grand Train Tour
Switzerland Tourism has revealed comedian Trevor Noah as its latest ‘guest’ to appear beside global brand ambassador, Roger Federer, in the organisation’s new film on the “Grand Train Tour of Switzerland”, released this week.
Read More…October 27, 2022
Wide slopes, huge halfpipes, endless deep snow – all within quick and easy reach
Wide pistes, steep gullies, huge halfpipes. More than 200 ski regions offer everything the heart desires when it comes to winter sports. Here’s a selection of hand-picked recommendations from Switzerland Tourism and its partners.
Read More…October 27, 2022
Luxury, boutique, spa, historic, Swisstainable and under the stars… take your pick
Do your clients need a break in Swiss nature, relaxation or a place where they can spend time with their loved ones? Switzerland offers a unique selection of hotels and accommodations as diverse as the country itself. Here’s an overview of the accommodation that suits all travellers.
Read More…October 13, 2022
From sustainable gastronomy to stays with eco-conscious properties
Sustainability is a big word – particularly when it comes to travel. But one thing is certain: the more mindful and responsible we are when we travel, the smaller our negative footprint.
Read More…October 12, 2022
Quick facts about Grindelwald, Wengen, Müerren and Lauterbrunnen
Numerous tourists who visit the region in the Bernese Alps year after year – to enjoy the unbeatable natural surroundings and the many activities and excursion destinations – are probably a strong argument for this. The region must therefore have something unique. And the diversity? The 5 holiday resorts, all of which have their own unique features, offer it. So the circle is complete.
Read More…October 6, 2022
Switzerland, the ‘greenest country in the world. The movement begins
Switzerland ranks at the top of international rankings in the area of sustainability, but this is too little known by visitors. In the future, Switzerland Tourism intends to develop Switzerland from a “hidden champion” to the most sustainable travel destination in the world.
Read More…September 23, 2022
‘Swisstainable’ city wide initiative encourages visitors to explore by foot
Switzerland Tourism’s biennial Switzerland Travel Experience Roadshow (STE) took place from 8-16 September. Concluding on a high note, eight lucky agents are now counting down to their December visit to the alpine country, with countless more thoroughly inspired and geared up to assist clients with their Swiss travel bookings.
Read More…April 14, 2022
The Princess Diaries starlet stars alongside Ambassador Roger Federer
Switzerland Tourism has unveiled its latest brand campaign featuring global brand ambassador, Roger Federer, alongside Oscar award winner, Anne Hathaway.
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