Grindelwald, Interlaken and Jungfrau visit with local media to promote emerging hotspots.

Switzerland Tourism has announced the appointment of Sonia Holt as its new Marketing & Communications Manager for Australia and New Zealand.

Ikon Pass has introduced St. Moritz to the Ikon Pass community for winter 2024/25, joining Zermatt in Switzerland for a total of six European destinations.

Switzerland Tourism appoint The Walshe Group as temporary marketing support in Australia

Switzerland Tourism has revealed comedian Trevor Noah as its latest ‘guest’ to appear beside global brand ambassador, Roger Federer, in the organisation’s new film on the “Grand Train Tour of Switzerland”, released this week.

Wide pistes, steep gullies, huge halfpipes. More than 200 ski regions offer everything the heart desires when it comes to winter sports. Here’s a selection of hand-picked recommendations from Switzerland Tourism and its partners.

Do your clients need a break in Swiss nature, relaxation or a place where they can spend time with their loved ones? Switzerland offers a unique selection of hotels and accommodations as diverse as the country itself. Here’s an overview of the accommodation that suits all travellers.

Sustainability is a big word – particularly when it comes to travel. But one thing is certain: the more mindful and responsible we are when we travel, the smaller our negative footprint.

Numerous tourists who visit the region in the Bernese Alps year after year – to enjoy the unbeatable natural surroundings and the many activities and excursion destinations – are probably a strong argument for this. The region must therefore have something unique. And the diversity? The 5 holiday resorts, all of which have their own unique features, offer it. So the circle is complete.

Switzerland ranks at the top of international rankings in the area of sustainability, but this is too little known by visitors. In the future, Switzerland Tourism intends to develop Switzerland from a “hidden champion” to the most sustainable travel destination in the world.

Switzerland Tourism’s biennial Switzerland Travel Experience Roadshow (STE) took place from 8-16 September. Concluding on a high note, eight lucky agents are now counting down to their December visit to the alpine country, with countless more thoroughly inspired and geared up to assist clients with their Swiss travel bookings.

Switzerland Tourism has unveiled its latest brand campaign featuring global brand ambassador, Roger Federer, alongside Oscar award winner, Anne Hathaway.