Switzerland Tourism has launched a campaign exclusively aimed at women for the first time in the tourism bureau’s history. The ‘Six in the City’ campaign is inspired by the American TV series “Sex and the City” (1998–2004) and two films derived from the hit show.

Switzerland is the birthplace of winter tourism. What began as a mini getaway in 1864 for a handful of English tourists now attracts a host of international visitors from every corner of the world in search of all sorts of wonderful wintry experiences.

The long wait is finally over! Switzerland is no longer just a dream, but a dream coming true.Australians craving for their Swiss fix can now not only look forward to being welcomed back with wide-open arms, but also to a host of brand new and thoroughly enriching experiences. From the snowy peaks and glassy lakes to soft rolling hills and quaint picture-perfect postcard-like villages, the only preparations required before heading over are knowing the following.

Switzerland Tourism’s new accommodation campaign has set the tone on hospitality standards and expectations for its visitors. Themed ‘Our Comfort Will Carry You’, the emotive advert takes viewers on a journey around Switzerland in a bathtub.