AmaWaterways has launched its “most ambitious” trade incentive to date, with the River of Rewards campaign to stretch over eight months, culminating in a full-ship mega famil on the Danube River aboard AmaSofia which launches in early 2026.

Auckland-based Tracey Brennan has been confirmed as the first-ever New Zealand-based Regional Sales Manager for AmaWaterways, an important step in the river cruise line’s expansion into the Kiwi market.

The launch of AmaWaterways’ AmaMagdalena, the first-ever luxury river cruise ship to sail the Magdalena River in Colombia, marks a major milestone for the river cruise company.

AmaWaterways has confirmed it will grow its team in the first quarter of 2025, as the inaugural year of its ANZ sales and marketing presence was branded a success.

AmaWaterways has named Steve Richards as Managing Director, Australia and New Zealand, based in Sydney. Richards will move directly from ocean to river cruising into the newly created position, starting at the end of November.