April 1, 2025
Growth includes today’s opening on the first Orient Express hotel
Accor has shared insight into its 2024 development activity and growth prospects for 2025 and beyond. In 2024, Accor expanded its portfolio with the opening of 293 hotels and resorts, adding 50,000 rooms. The increase saw Accor’s global network now comprise over 5,680 hotels and 850,000 rooms in operation, with an additional 1,381 properties and 233,000 rooms in the pipeline.
Read More…February 6, 2025
Renowned hotelier and asset manager returns to French hospitality juggernaut
Accor has appointed David Fraser as its Vice President Operations for the Sofitel, Sofitel Legent, MGallery and Emblems brands across the Pacific. Fraser’s appointment comes as Sofitel undergoes a transformative renewal phase and MGallery prepares for strategic expansion in the region.
Read More…January 24, 2025
Streamlined booking process at 2,000+ hotels worldwide for leisure B2B clients
Accor has launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients.
Read More…November 14, 2024
The recently reignited brand will open its second Egyptian property in 2027
Accor’s eighth Sofitel Legend property will open in Egypt’s Giza, near the pyramids and newly opened Grand Egyptian Museum, in late 2027.
Read More…October 25, 2024
In Sydney for Sofitel Wentworth’s reopening, Maud Bailly speaks openly on the brand
The CEO of Accor’s French inspired luxury hotel brand, Sofitel, has spoken frankly about the need to create brand consistency and filter member properties that avoid investing in refurbishments.
Read More…May 14, 2024
HERA is positioned within Accor’s Luxury & Lifestyle division, across 11 brands
Accor has unveiled a new worldwide loyalty and rewards program exclusively for travel agents called HERA, Accor Travel Advisor Program. This new program includes more brands, more features, and more capabilities as well as an enhanced digital experience with easy and efficient online tools for booking, tracking and reviewing activity.
Read More…March 1, 2024
Following an intricate refurb, Sofitel Legend The Mozart Prague will open in 2027
Accor will take over management of The Mozart Prague hotel and position it within the Sofitel Legend brand following an extensive renovation.
Read More…