Sofitel has increased its presence in West Africa with the opening of Sofitel Cotonou Marina Hotel & Spa in Benin.

Accor says it will continue to “meticulously expand” the brands within its Luxury & Lifestyle division, to meet “accelerating demand” for high-end and culturally relevant travel experiences.

A newly refreshed Sofitel Sydney Wentworth subtly reopened to leisure guests this week, signalling the return of ‘Joie de vivre’ at the historic address in the heart of the CBD. Having reopened on 10 March 2020, the five-star French-inspired hotel has been busy behind the scenes, enhancing facilities, designing new menus and bolstering its workforce in anticipation of a return to regular operation.

Sofitel Melbourne will undergo a refurbishment of all of its 360 guestrooms and the transformation promises to bring the ‘Live the French Way’ essence to life.

Members of Qantas Frequent Flyer and Accor’s loyalty program, ALL – Accor Live Limitless, can for the first time be rewarded twice when they fly with Qantas and stay at one of Accor’s hotels.

Sofitel Ambassador Seoul Hotel & Serviced Residences has opened as the first French luxury hotel brand in South Korea. The property is also the first Sofitel-branded hotel and serviced-residences complex globally, allowing guests to experience the French art of living in their choice of luxury hotel room or fully serviced residence.

Accor has released new imagery of its much-anticipated Sofitel Adelaide, scheduled to open from 1 September 2021.

Accor is expanding its presence in the Philippines with the signing of Sofitel Cebu City, a 195-room luxury hotel that will debut in 2025.

The maiden Sofitel Hotels & Resorts property has opened in Turkey: Sofitel Istanbul Taksim.

Overlooking the waters, mountains and rice fields, the resort is poised to become a new destination for couples and travellers looking for serenity in Myanmar’s Shan State.