Ennismore will introduce its SO/ luxury lifestyle hospitality brand to Hungary in 2026 with the debut of the brand in Budapest. SO/ Budapest is a repositioning of Accor’s Sofitel Budapest Chain Bridge, located on the city’s Pest Bank, which will receive an extensive internal and external refurbishment ahead of the opening.

From a harbour bridge to one of Europe’s most significant bridges, over the Danube… From Sydney to Budapest, the quickest route is via Dubai, which allows a bit of shopping or other relaxation en-route.