Virtuoso has spoken about the evolution of its business framework to suit markets around the world, repositioning from a standardised structure to a ‘globally consistent, regionally relevant’ model.

Sofitel Adelaide welcomed its first guests today [4 November 2021], becoming the first new-build, international five-star hotel to open in Adelaide’s CBD in 30 years.A ceremony was held to mark the $150 million hotel’s official opening by The Hon. Steven Marshall MP, Premier of South Australia and Minister for Tourism, and Daniel Palumbo, Managing Director of Palumbo, the hotel’s owner and developer.

Accor has released new imagery of its much-anticipated Sofitel Adelaide, scheduled to open from 1 September 2021.