July 7, 2025
Sam Panetta to succeed Greg Brady after his retirement
Sam Panetta has been appointed General Manager of Sofitel Sydney Darling Harbour, succeeding Greg Brady after his retirement.
Read More…June 12, 2025
Cordelia de Castellane has masterminded the new collection
Sofitel has partnered with renowned designer Cordelia de Castellane to launch a chic new wardrobe for its 25,000 employees across more than 120 hotels worldwide.
Read More…April 16, 2025
The new hotel, the second Sofitel in Portugal, will launch in 2028
Accor will launch its first luxury hotel in Porto in 2028 when the newly signed Sofitel Porto, its second Sofitel in Portugal, will open its doors.
Read More…April 1, 2025
Growth includes today’s opening on the first Orient Express hotel
Accor has shared insight into its 2024 development activity and growth prospects for 2025 and beyond. In 2024, Accor expanded its portfolio with the opening of 293 hotels and resorts, adding 50,000 rooms. The increase saw Accor’s global network now comprise over 5,680 hotels and 850,000 rooms in operation, with an additional 1,381 properties and 233,000 rooms in the pipeline.
Read More…February 25, 2025
Largest Sofitel property anywhere in the world joins the Accor luxury stable
Sofitel Cairo Downtown Nile, a sophisticated luxury hotel in the heart of Cairo’s vibrant city, has officially opened. The five-star hotel blends timeless elegance with contemporary charm, redefining the art of living in Egypt to provide a unique gem that overlooks the majestic Nile.
Read More…February 6, 2025
Renowned hotelier and asset manager returns to French hospitality juggernaut
Accor has appointed David Fraser as its Vice President Operations for the Sofitel, Sofitel Legent, MGallery and Emblems brands across the Pacific. Fraser’s appointment comes as Sofitel undergoes a transformative renewal phase and MGallery prepares for strategic expansion in the region.
Read More…January 24, 2025
Streamlined booking process at 2,000+ hotels worldwide for leisure B2B clients
Accor has launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients.
Read More…January 17, 2025
The hotelier is taking a moment to celebrate a major surge in development
With nearly 90 hotels set to open in the coming years across its Sofitel, MGallery, and Emblems brands, Accor has declared 2024 a “milestone” year for its luxury and lifestyle divisions.
Read More…December 19, 2024
Tourism to Vietnam’s third largest city will be boosted by the brand’s arrival
A landmark deal between Accor and DOJI Group aims to grow tourism to Vietnam’s third largest city with the opening of Sofitel Diamond Crown Hai Phong in 2026.
Read More…November 1, 2024
Sofitel Sapa Hotel & Residences will open in 2030
Sofitel has set its sights on the Sapa region of Northern Vietnam, with Sofitel Sapa Hotel & Residences to open in 2030.
Read More…October 31, 2024
The Egyptian capital is set to welcome the luxury brand’s largest property in 2025
Accor has confirmed it will open its largest Sofitel in the world in Cairo, taking the luxury brand’s tally of hotels in Egypt to four – a sign of its belief in the destination’s “great potential”.
Read More…October 29, 2024
The hotel giant’s luxury portfolio turned in strong results for the third quarter
Accor is celebrating a strong set of results in the third quarter, with a growing appetite for luxury a crucial piece of the puzzle.
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