Virtuoso is already kicking goals locally ahead of the debut of its ‘So Virtuoso’ consumer marketing entry in Australia. Launched in the US and UK in the latter half of 2022, the luxury travel network’s first-ever B2C push aims to lure more high-worth clients into its net globally. Unveiled at Virtuoso Travel Week in Las Vegas last August, ‘So Virtuoso’ is about optimising the travel advisor’s business based on their location and potential new clients who are willing to spend, and appreciate quality service.