May 19, 2024
Sofitel Budapest Chain Bridge set for extensive facelift and rebrand
Ennismore will introduce its SO/ luxury lifestyle hospitality brand to Hungary in 2026 with the debut of the brand in Budapest. SO/ Budapest is a repositioning of Accor’s Sofitel Budapest Chain Bridge, located on the city’s Pest Bank, which will receive an extensive internal and external refurbishment ahead of the opening.
Read More…September 21, 2021
Accor’s playful, luxury brand opens a new address in Spain
Accor’s luxury brand SO/ Hotels & Resorts has opened a new address in Sotogrande, the brand’s very first property in the Spanish market. Located in Costa del Sol, the lifestyle property features 152 rooms and suites, a diverse gastronomic offer and luxurious swimming pools overlooking the Mediterranean.
Read More…July 15, 2021
SO/Maldives to feature 80 beachfront and overwater villas
Accor’s luxury lifestyle brand, SO/ Hotels & Resorts, is bound for the Maldives after signing a management deal for a newbuild property with Thailand’s S Hotels & Resorts.
Read More…November 18, 2020
SO/ Moscow earmarked for debut in 2023 as part of the ‘Poklonnaya 9’ project
Accor has been selected as the hospitality group to operate a new designer hotel in Moscow under the SO/ Hotels & Resorts luxury lifestyle brand; SO/ Moscow.
Read More…February 27, 2020
Architects Elenberg Fraser designs Melbourne-based “WOTEL”
Accor’s SO/ Hotels & Resorts luxury brand has been confirmed for launch in Australia, with SO/Melbourne slated to open in 2023 in the city’s CBD.
Read More…January 24, 2020
As a preferred partner the luxe hotel will have greater access to 20,000 Virtuoso travel advisors
SO/ Auckland has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 1,800 preferred suppliers in 100 countries.
Read More…November 27, 2019
Club Signature available to SO Club and Suite guests
SO/ Auckland has revealed an exclusive new Club Signature lounge, coinciding with the hotel’s first birthday celebration this month.
Read More…November 13, 2019
“Legally Stoned” treatments and more
SO/ Hotels & Resorts has launched a new wellness program designed for its “adventurous and stylish guests and socialisers”. The new SO/ Wellness Experience is currently available at SO/ Vienna, one of the brand’s most avant-garde properties, where the program concepts are being piloted in advance of a future global roll-out.
Read More…November 8, 2019
New 250 room and suite property in Cuban capital
Accor has welcomed the arrival of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana. Located in high-energy, dynamic and socially vibrant destinations including Berlin, Bangkok, Singapore, St. Petersburg, Vienna and now Havana, SO/ hotels are the places to see and to be seen. SO/ Paseo del Prado La Habana will showcase the brand’s have-it-all lifestyle of rebellious luxury at its new residence in one of the most emblematic neighbourhoods of Cuba’s capital city.
Read More…March 4, 2019
Accor expands funky luxury brand to Mexico
Accor has revealed plans to expand the SO/ Hotels & Resorts luxury brand to Mexico. SO/ Los Cabos Hotel & Residences will be a beachfront hotel on the renowned Baja California Peninsula on Mexico’s Pacific Coast.
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