Ennismore will introduce its SO/ luxury lifestyle hospitality brand to Hungary in 2026 with the debut of the brand in Budapest. SO/ Budapest is a repositioning of Accor’s Sofitel Budapest Chain Bridge, located on the city’s Pest Bank, which will receive an extensive internal and external refurbishment ahead of the opening.

Accor’s luxury brand SO/ Hotels & Resorts has opened a new address in Sotogrande, the brand’s very first property in the Spanish market. Located in Costa del Sol, the lifestyle property features 152 rooms and suites, a diverse gastronomic offer and luxurious swimming pools overlooking the Mediterranean.

Accor’s luxury lifestyle brand, SO/ Hotels & Resorts, is bound for the Maldives after signing a management deal for a newbuild property with Thailand’s S Hotels & Resorts.

Accor has been selected as the hospitality group to operate a new designer hotel in Moscow under the SO/ Hotels & Resorts luxury lifestyle brand; SO/ Moscow.

Accor’s SO/ Hotels & Resorts luxury brand has been confirmed for launch in Australia, with SO/Melbourne slated to open in 2023 in the city’s CBD.

SO/ Auckland has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprised of more than 1,800 preferred suppliers in 100 countries.

SO/ Auckland has revealed an exclusive new Club Signature lounge, coinciding with the hotel’s first birthday celebration this month.

SO/ Hotels & Resorts has launched a new wellness program designed for its “adventurous and stylish guests and socialisers”. The new SO/ Wellness Experience is currently available at SO/ Vienna, one of the brand’s most avant-garde properties, where the program concepts are being piloted in advance of a future global roll-out.

Accor has welcomed the arrival of its avant-garde lifestyle brand, SO/ Hotels & Resorts, in Cuba with the opening of SO/ Paseo del Prado La Habana. Located in high-energy, dynamic and socially vibrant destinations including Berlin, Bangkok, Singapore, St. Petersburg, Vienna and now Havana, SO/ hotels are the places to see and to be seen. SO/ Paseo del Prado La Habana will showcase the brand’s have-it-all lifestyle of rebellious luxury at its new residence in one of the most emblematic neighbourhoods of Cuba’s capital city.

Accor has revealed plans to expand the SO/ Hotels & Resorts luxury brand to Mexico. SO/ Los Cabos Hotel & Residences will be a beachfront hotel on the renowned Baja California Peninsula on Mexico’s Pacific Coast.