Timing is key when it comes to harnessing the full potential of Virtuoso’s ultra-high-net-worth (UNHW) clients, and industry data suggests that now is the right time to act, according to the Global General Manager of its new UHNW Division Shelby Donley.

Virtuoso’s dedicated ultra high net worth (UHNW) division, aimed at the “tippy tippy top” of luxury travel and lifestyle clientele, is expected to come fully to life by 2026.

Travel network Virtuoso will expand its reach into the world of elite luxury goods and lifestyle with the launch of a new Ultra-High-Net-Worth (UHNW) business division to be helmed by Shelby Donley.