Shangri-La Group has welcomed a new addition with the opening of Shangri-La Jeddah, representing the luxury hotelier’s brand debut in Saudi Arabia. Situated in the exclusive Burj Assila, a 64-storey architectural icon and Jeddah’s tallest building – a soaring 260-metre-tall tower – Shangri-La Jeddah celebrates the brand’s Asian heritage while reflecting the local culture and environment. The hotel’s aesthetics pay homage to Shangri-La’s timeless style while elevating it to meet the evolving needs of modern travellers. Interiors draw on the three main elements of the brand’s new design ethos: Asian Sensibilities, Nature Inspired, and Spirit of Place.