With playful adventure, whimsy, and signature flair, the entire 45th floor of the Island Shangri-La, Hong Kong has been designed for families, heralding a new standard of luxury for guests looking to spend quality time with their children, inspire young imaginations, and create lasting memories.

The King’s Birthday long weekend coincided with the local launch of Shangri-La Hotels & Resorts’ newest campaign at Shangri-La Sydney, Find Your Shangri-La, marked by an intimate media event hosted at Altitude restaurant on the hotel’s 36th floor on the evening of 12 June. Delivered via a five-course menu showcasing Australia’s finest produce through an international lens – with wine pairings – the event communicated key messaging effectively: your Shangri-La experience is unique as you are.

Shangri-La Group has welcomed a new addition with the opening of Shangri-La Jeddah, representing the luxury hotelier’s brand debut in Saudi Arabia. Situated in the exclusive Burj Assila, a 64-storey architectural icon and Jeddah’s tallest building – a soaring 260-metre-tall tower – Shangri-La Jeddah celebrates the brand’s Asian heritage while reflecting the local culture and environment. The hotel’s aesthetics pay homage to Shangri-La’s timeless style while elevating it to meet the evolving needs of modern travellers. Interiors draw on the three main elements of the brand’s new design ethos: Asian Sensibilities, Nature Inspired, and Spirit of Place.

Pippa Williamson, Senior Vice President, International Sales, Shangri-La International Hotel Management, and Jenny Williams, Assistant Vice President, Global Sales Sydney, hosted a Melbourne Cup lunch for Shangri-La Group partners at Altitude Restaurant at Shangri-La Sydney.

An exclusive adults-only precinct, world-class restaurants and accommodation makeover are signature elements of the US$50 million revitalisation of the largest private island resort in Fiji and the South Pacific, Shangri-La’s Fijian Resort & Spa, Yanuca Island, Fiji.

China World Hotel, Beijing this month unveiled 126 newly refurbished Horizon Club rooms and suites, after a renovation program that began in early 2016. The hotel is located in the heart of the China World Trade Centre, in the Beijing’s Central Business District.