SH Hotels & Resorts, the parent company of award-winning brands including 1 Hotels, Baccarat Hotels, and Treehouse Hotels, is celebrating its 10th anniversary by officially rebranding as Starwood Hotels.

The Starwood Hotels brand is being reborn with founder Barry Sternlicht reviving the hospitality name and bringing it back-to-life next month.

SH Hotels & Resorts, the sustainable hotel brand founded by Barry Sternlicht, will open 1 Hotel Tokyo in 2025, marking the debut of the eco-conscious brand in Japan.

SH Hotels & Resorts has revealed plans to take over Seattle’s Pan Pacific Hotel, which will be transformed into 1 Hotel Seattle in 2025.

SH Hotels & Resorts has firmed up plans for its long-mooted entry in the Indian Ocean with the forthcoming debut of Baccarat Hotel & Residences Maldives, slated to open in 2027.

Treehouse Hotels To Open in Adelaide, the Brand’s First Property in Australia

1 Hotels has opened reservations for its UK flagship and first European destination, located in the heart of London’s historic Mayfair.

Luxury lifestyle hotel brand 1 Hotels, has opened the brand’s flagship property, 1 Hotel Hanalei Bay, on the North Shore of Kauai, Hawaii. The property has been a Virtuoso Preview resort for several months in the build- up to its debut.

Baccarat Hotels & Resorts, a luxury brand that made its debut in March 2015 with the opening of its flagship property in New York, has other projects under development in Brickell (Miami), Florence, Riyadh and Rome.

Skt. Petri Hotel in Copenhagen, Denmark, is to be operated by SH Hotels & Resorts, the sustainable hotel brand management company that operates 1 Hotels, Baccarat Hotels and Treehouse Hotels, under its luxury hospitality SH Collection.

Starwood Capital Group has marked the entry of its sustainable luxury brand, 1 Hotels, into Canada for the first time this week with the debut of 1 Hotel Toronto.

Starwood Capital Group, in partnership with SH Hotels & Resorts, has unveiled plans for a second Baccarat Hotel in Europe, slated to open in 2024.