Seabourn has confirmed enhancements to its loyalty program, “Seabourn Club”, to reflect the needs and preferences of today’s luxury traveller. The update follows feedback from a past passenger survey and trade partner feedback, scoping the response of Seabourn guests to tweaks to the scheme.

Seabourn is revamping its culinary program with a “renewed focus” on regional authenticity and fresh, locally sourced ingredients. From elevated menus inspired by global flavours to expanded chef-led shore excursions and reimagined onboard dining concepts, these latest enhancements reflect Seabourn’s commitment to creating authentic and immersive dining experiences at sea.

Seabourn has confirmed the appointment of Belinda Layt as the ultra-luxury cruise line’s new Key Account Manager for Queensland and Victoria, commencing this week.

Seabourn has elevated its onboard entertainment experience with the introduction of “The Seabourn Six” – a new series of original production shows now featured across the line’s entire fleet of ultra-luxury ocean ships, Seabourn Ovation, Seabourn Encore, Seabourn Sojourn and Seabourn Quest.

Seabourn has this week officially unveiled its 2027 World Cruise: Australia & South Pacific Panorama, a 145-day roundtrip voyage from Miami aboard Seabourn Quest. The voyage, which encompasses a circumnavigation of Australia, was previewed exclusively by LATTE earlier this month.

Seabourn welcomed the President of French Polynesia, Moetai Brotherson, on board Seabourn Pursuit on Sunday 7 April 2025, during the ship’s call to Papeete, Tahiti in French Polynesia.

Seabourn has officially unveiled its 2026/2027 fall, winter, and spring season with new itineraries to Japan, the Caribbean, and Southeast Asia. Between November 2026 and April 2027, Seabourn Ovation, Seabourn Encore and Seabourn Quest will offer 31 departures to 73 destinations in 30 countries.

Seabourn has celebrated the maiden arrival of Seabourn Encore to the continental United States. On Thursday 9 April 2025, Seabourn Encore marked a major milestone as the ship docked for the first time in Long Beach, California, docking at the Long Beach Cruise Terminal alongside the legendary Queen Mary.

Seabourn has released details of a series of new sailings to Japan, Singapore, Malaysia, Cambodia and Taiwan for late 2026/early 2027 aboard Seabourn Encore. The itineraries, currently available to Seabourn Club Members, will open to the public on 22 April 2025.

Seabourn has released details of its 2027 World Cruise which will include a nearly full circumnavigation of Australia.

A collection of destination-inspired luxury scarves and resort wear has debuted on board five Seabourn ships thanks to a collaboration between Hematian Family Duty Free (HFDF) and sustainable fashion brand PeppaRose.

Seabourn has today confirmed the sale of Seabourn Sojourn to Mitsui Ocean Cruises. Following the sale, Seabourn will charter the ship back from Mitsui Ocean Cruises and continue to operate all published voyages on Seabourn Sojourn through completion of its world cruise ending 15 May 2026.