United will launch a brand new San Francisco-Adelaide route from December 2025, the first time a commercial airline will operate between the city pairs.

Alaska Airlines has revealed a new Alaska Lounge at San Francisco International Airport’s Harvey Milk Terminal 1. The modern and spacious 1,000 square metre space delivers on Alaska Airlines’ promise to enhance its network of lounges and offers an unparalleled pre-flight experience with a welcoming West Coast vibe.

Air Canada has opened its brand-new Maple Leaf Lounge at San Francisco International Airport, the airline’s 28th lounge worldwide, and its third Maple Leaf Lounge in the USA.

Four Seasons Resort and Residences Napa Valley has launched Private Retreats; one- and two-storey luxury residences that provide a private home-away-from-home nestled amid the property’s vineyards.

San Francisco has been pinpointed as the third Californian city Rosewood Hotels & Resorts will raise its flag.

Auberge Resorts Collection has inked a deal to manage The Hearst Hotel, Auberge Resorts Collection, a piece of history in the heart of San Francisco.

Four Seasons Hotel San Francisco at Embacadero has firmed up an opening date of 1 May 2020. Located on the top 11 floors of the 48-storey 345 California Center in the city’s Financial District – and formerly the Loews Regency Hotel – the hotel will reopen after extensive upgrades and enhancements to match the Four Seasons experience.

San Francisco always reminds this traveller of the Grand Old Duke of York – the old one, note, not the current one. This is a city of marching up the hill, Nob Hill, and marching back down again, although this time helped by Uber.

1 Hotels has revealed it will add California’s Bay Area to its US destination network, complementing its two properties in New York City, one in Miami and Los Angeles. 1 Hotels also has a property in Sanya, China, while further additions are under development in London, Toronto, Cabo, Silicon Valley and Hanalei Bay, Hawaii.

With the support from United Airlines, Visit California, Sonoma County Tourism, Visit Napa Valley and South Lake Tahoe, SF Travel, SFO and Brand USA hosted a San Francisco-themed event in Melbourne on 22 October to celebrate the launch of the new United Airlines direct flight between the two cities. The first flight from Melbourne departs on 31 October, 2019 and will operate three days a week every Monday, Thursday and Saturday until further notice.

Alitalia is relaunching flights to San Francisco after a 19-year hiatus. Services to the City by the Bay will start on 1 June 2020 from Alitalia’s homeport of Rome Fiumicino.

Qantas will launch flagged new non-stop services from Brisbane to San Francisco and from Brisbane to Chicago on 9 February and 20 April respectively. The announcement follows final approval for Qantas’ joint business arrangement with American Airlines which was approved by the US Department of Transportation last week.