Sabi Sabi Private Game Reserve is rebranding to Sabi Sabi Collection as the family-owned private reserve in the Greater Kruger Park expands beyond its four luxury lodges — Bush Lodge, Little Bush Camp, Selati Camp and Earth Lodge.

Sabi Sabi Private Game Reserve within South Africa’s Greater Kruger, has launched its new Amber Villa at its renowned Earth Lodge, one of the region’s most remarkable lodges.

Sabi Sabi Bush Lodge has completed a major property-wide renovation with a perfect combination of African luxury and the warmth of home elevating the lodge’s appeal without compromising its original vision of creating a ‘luxury home in the bush’.

Six months ago, Jacques Smit, Director of Marketing for Sabi Sabi Private Game Reserve was in Australia on a sales mission from his base in South Africa, at a time when the industry was still finding its feet post-COVID.

Sabi Sabi Private Game Reserve returned to Australia last week to reconnect with the travel industry and media to assure consumers they are ready to welcome Aussies back to their luxury lodges in the South African bush.

With South Africa currently in lockdown, Sabi Sabi’s lodges are closed to guests. However, life in the bush goes on, with a small management team working hard to maintain the lodges, manage habitats and anti-poaching patrols while at the same time conduct morning and afternoon safaris for Sabi Sabi’s online marketing platforms.

On Wednesday night this week at the Art House Hotel in Sydney, industry guests were given a taste of Africa as a part of Ynot Concepts’ inaugural Australian roadshow. Representatives from African Bush Camps, Grootbos Private Nature Reserve, Lemala Camps and Lodges, Sabi Sabi Private Game Reserve and Wild Horizons visited Australia for a series of networking and B2B events in Melbourne and Sydney during the week.