As Tourism Fiji’s ‘Open for Happiness’ campaign led by Rebel Wilson nears 230,000 views on YouTube, 13,000 likes on Instagram and 2,000 thumbs-up on Facebook, the tourism bureau’s chief Brent Hill says there’s plenty more in the strategy tank to come.

Aussie actress and comedian Rebel Wilson fronts a new campaign for Tourism Fiji as the country opened for quarantine-free travel for fully-vaccinated Australians, New Zealanders, Brits and Americans earlier this week – from 1 December 2021.