Traveller Made’s decision to move its Essence of Luxury show beyond Europe wasn’t made lightly but is helping the luxury travel network tap into immense global potential, says Founder and President Quentin Desurmont.

Creating iconic experiences is essential to build a luxury brand that resonates deeply with clients – and this sense of iconicity is equally crucial in the world of luxury travel,, according to experts speaking at the recent Essence of Phuket travel show.

The immense potential of AI for luxury travel designers has been highlighted at the Traveller Made Essence of Phuket event, with Founder and President Quentin Desurmont encouraging the community of Serandipians and Takumians to “give it a try”.

The first of Traveller Made’s three Essence of Luxury events has begun in Phuket, Thailand with Founder and President Quentin Desurmont reporting strong growth for fledgling community Takumians.

Members from 77 countries worldwide as well as suppliers from across the Middle East, Asia and the Pacific are making their way to Phuket, Thailand for Traveller Made’s first major event of 2025.

Traveller Made has identified 8 main travel trends in the luxury market as a result of the pandemic. Six years ago the network of luxury travel designers highlighted half-a-dozen trends it forecast would prevail over future years, some of which, including Experiential, Privacy & Intimacy and Slow Travel, have an even greater relevance today due to COVID-19.

Luxury travel designer community, Traveller Made, may be just five years old, but in that time the network has carved out the reputation as being the highest suite booking group in the world. The brainchild of Frenchman Quentin Desurmont, Traveller Made is a network that’s on the charge. With more than 360 members spanning a third of the world’s countries, the company has eyes for continued growth in the United States, Latin America and Australia, where it currently has only a handful of agencies.