Avalon Waterways has officially launched its new Bordeaux river cruise experience, marking a significant milestone for the river cruise line.

Avalon Waterways is taking its Suite Ships to the next level with a comprehensive fleet-wide refresh of both interior and outdoor spaces designed to improve comfort, style, and connectivity.

European river cruising has evolved to cater to more markets and younger demographics over the past two decades, says Pam Hoffee, President of Avalon Waterways.