New York City’s luxury offering for international visitors has broadened vastly over the past 10 years, from a “very narrow segment” to a wider, more accessible market. That’s the view of Fred Dixon, President and CEO of NYC Tourism + Conventions who has headed the office since 2014.

Brand USA has appointed Fred Dixon as the company’s new President & Chief Executive Officer, effective 15 July 2024.  Dixon will succeed Chris Thompson, who announced his retirement in July 2023 and held the role of Brand USA’s President & CEO from 2012 to 2024.