Travel Associates has seen a surge in bookings to the Big Apple thanks to its exclusive 2024 partnership with New York City Tourism + Conventions.

New York City’s luxury offering for international visitors has broadened vastly over the past 10 years, from a “very narrow segment” to a wider, more accessible market. That’s the view of Fred Dixon, President and CEO of NYC Tourism + Conventions who has headed the office since 2014.

New York City tourism officials have forecast visitor numbers from Australia to rise moderately in 2020, despite a struggling Australian dollar. NYC & Company senior brass were in the country last week as part of the Visit USA National tour, using the event to host a number of break-out functions of their own in Brisbane and Sydney.