Hilton will open a NoMad hotel in Singapore, marking its foray into the fast-growing luxury lifestyle segment in Asia Pacific. The debut joins NoMad London which opened in 2021 to international acclaim.

Hilton has acquired a majority controlling interest in Sydell Group to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world.

Australian-based luxury hospitality representative, La Collection, has welcomed the first UK-based property to its stable – NoMad London. The 91-key luxury boutique hotel is located opposite the famed Royal Opera House and takes residence inside the historic grade II-listed building famously known as The Bow Street Magistrates Court and Police Station. The iconic 19th-century building has been transformed with much of the original architectural features preserved and woven into the design.

The Australian luxury travel market has been identified as a potentially lucrative source for The NoMad Hotel London, a two-year-young hotel located in the heart of Covent Garden.