Accor has shared insight into its 2024 development activity and growth prospects for 2025 and beyond. In 2024, Accor expanded its portfolio with the opening of 293 hotels and resorts, adding 50,000 rooms. The increase saw Accor’s global network now comprise over 5,680 hotels and 850,000 rooms in operation, with an additional 1,381 properties and 233,000 rooms in the pipeline.

Accor has appointed David Fraser as its Vice President Operations for the Sofitel, Sofitel Legent, MGallery and Emblems brands across the Pacific. Fraser’s appointment comes as Sofitel undergoes a transformative renewal phase and MGallery prepares for strategic expansion in the region.

Accor has launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients.

With nearly 90 hotels set to open in the coming years across its Sofitel, MGallery, and Emblems brands, Accor has declared 2024 a “milestone” year for its luxury and lifestyle divisions.

Accor is celebrating a strong set of results in the third quarter, with a growing appetite for luxury a crucial piece of the puzzle.

The CEO of Accor’s French inspired luxury hotel brand, Sofitel, has spoken frankly about the need to create brand consistency and filter member properties that avoid investing in refurbishments.

Accor’s MGallery Collection has launched a new advertising/marketing campaign, with the Manly Pacific Sydney MGallery Collection one of only five global properties chosen to appear in the blitz.

Accor’s MGallery has a new addition to its French stable of properties with the doors now open for Domaine Reine Margot Paris Issy – MGallery Collection.

Japan’s fifth largest city, Sapporo on the island of Hokkaido, welcomes the latest addition to the Accor Group’s MGallery Collection as of January 2024. Set in the Sosei East neighbourhood, Hotel Sosei Sapporo exalts Japanese tradition while integrating discreet touches of modernity and character.

Accor, always known to stage events with a touch of class, excelled itself again on Wednesday night with a celebration of luxury at Sydney’s iconic 5-star Sofitel Wentworth. It marked the establishment of a fresh organisational structure that brings the three brands under one team.

Accor has formalised changes to its organisation – which came into effect from 1 January 2023 – splitting the hospitality firm into two divisions: i) Premium, Midscale and Economy, and ii) Luxury and Lifestyle.

Manly Pacific MGallery, a Sydney icon with front-row seats to Manly Beach, is redefining coastal luxury with a $30 million transformation. Due to be unveiled from November, the makeover for the quintessential Manly hotel brings a new level of sophistication to Manly, without compromising on its relaxed beach lifestyle.