The President and CEO of Hawai’i Visitors and Convention Bureau (HVCB) believes the Aloha State is ripe for massive MICE business. In Sydney today, Aaron Salā said the foundations have been set in Australia and New Zealand market for several years, and that now is the time to “pivot” and capitalise on the opportunities.

Hawai‘i Tourism Oceania has wrapped up a successful Aloha Down Under 2024 with events in Wellington, Auckland, Brisbane, Melbourne, and Sydney hosted from 16 to 24 September.

Meet Hawaiʻi Oceania made a successful return since 2019 representing the Hawaiian Islands at AIME 2023 in Melbourne with key partners reconnecting with MICE industry and valued clients.