Sofitel has partnered with renowned designer Cordelia de Castellane to launch a chic new wardrobe for its 25,000 employees across more than 120 hotels worldwide.

Accor will launch its first luxury hotel in Porto in 2028 when the newly signed Sofitel Porto, its second Sofitel in Portugal, will open its doors.

Elatos Resort located on Greece’s Mount Parnassus will join Accor’s prestigious Emblems Collection after a major transformation.

With nearly 90 hotels set to open in the coming years across its Sofitel, MGallery, and Emblems brands, Accor has declared 2024 a “milestone” year for its luxury and lifestyle divisions.

A landmark deal between Accor and DOJI Group aims to grow tourism to Vietnam’s third largest city with the opening of Sofitel Diamond Crown Hai Phong in 2026.

Accor’s eighth Sofitel Legend property will open in Egypt’s Giza, near the pyramids and newly opened Grand Egyptian Museum, in late 2027.

Sofitel has set its sights on the Sapa region of Northern Vietnam, with Sofitel Sapa Hotel & Residences to open in 2030.

Accor has confirmed it will open its largest Sofitel in the world in Cairo, taking the luxury brand’s tally of hotels in Egypt to four – a sign of its belief in the destination’s “great potential”.