June 12, 2025
Cordelia de Castellane has masterminded the new collection
Sofitel has partnered with renowned designer Cordelia de Castellane to launch a chic new wardrobe for its 25,000 employees across more than 120 hotels worldwide.
Read More…April 16, 2025
The new hotel, the second Sofitel in Portugal, will launch in 2028
Accor will launch its first luxury hotel in Porto in 2028 when the newly signed Sofitel Porto, its second Sofitel in Portugal, will open its doors.
Read More…February 18, 2025
Accor’s luxury brand has signed its first Greek property
Elatos Resort located on Greece’s Mount Parnassus will join Accor’s prestigious Emblems Collection after a major transformation.
Read More…January 17, 2025
The hotelier is taking a moment to celebrate a major surge in development
With nearly 90 hotels set to open in the coming years across its Sofitel, MGallery, and Emblems brands, Accor has declared 2024 a “milestone” year for its luxury and lifestyle divisions.
Read More…December 19, 2024
Tourism to Vietnam’s third largest city will be boosted by the brand’s arrival
A landmark deal between Accor and DOJI Group aims to grow tourism to Vietnam’s third largest city with the opening of Sofitel Diamond Crown Hai Phong in 2026.
Read More…November 14, 2024
The recently reignited brand will open its second Egyptian property in 2027
Accor’s eighth Sofitel Legend property will open in Egypt’s Giza, near the pyramids and newly opened Grand Egyptian Museum, in late 2027.
Read More…November 1, 2024
Sofitel Sapa Hotel & Residences will open in 2030
Sofitel has set its sights on the Sapa region of Northern Vietnam, with Sofitel Sapa Hotel & Residences to open in 2030.
Read More…October 31, 2024
The Egyptian capital is set to welcome the luxury brand’s largest property in 2025
Accor has confirmed it will open its largest Sofitel in the world in Cairo, taking the luxury brand’s tally of hotels in Egypt to four – a sign of its belief in the destination’s “great potential”.
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