April 8, 2025
Key industry figures discuss how to resolve the shortfall of skilled advisors
A shift is required in how the profession of a travel advisor is perceived in order to attract and develop the next generation of talent, say industry experts.
Read More…April 1, 2025
The industry must embrace the diverse needs and desires of its clients to advance
By recognising that today’s travellers span multiple generations and backgrounds, Virtuoso CEO and Chairman Matthew Upchurch believes the industry can better serve a wider audience and unlock unprecedented growth.
Read More…March 25, 2025
With the US GM in place, the company will have achieved its long-standing goal
Virtuoso’s decision to appoint a US General Manager by the end of the year aligns with the luxury travel network’s goal to create a “truly global” operation, according to Chairman and CEO Matthew Upchurch.
Read More…February 27, 2025
The luxury network’s top performers were revealed as the Gala event
Virtuoso’s top performers from across Australia and New Zealand were recognised at the second annual regional Virtuoso Awards on Wednesday night, where Auckland was revealed as the location of next year’s Forum event.
Read More…February 25, 2025
The travel network outpaced the market in terms of growth in 2024
Virtuoso has seen network sales rebound beyond pre-pandemic levels, with Chairman & CEO Matthew Upchurch confident that growth will continue well into the future despite challenges from technological advancements like AI and growth in direct bookings.
Read More…August 19, 2024
“Travel is now a coveted business” says luxury travel network’s CEO
Virtuoso’s Chairman and CEO, Matthew Upchurch, offered insight on the global luxury travel network’s overarching strategy and vision at last week’s Virtuoso Travel Week.
Read More…March 13, 2024
Matthew Upchurch flags consortia’s major focus areas and opportunities
Matthew Upchurch, Chairman and CEO of global luxury travel network, Virtuoso, has revealed the three major focus points that are top of mind for the consortia at present, alongside new initiatives being developed to preserve the company’s distinction.
Read More…February 2, 2024
Luxury travel network CEO/Chairman in Sydney to celebrate 20 years down under
Matthew Upchurch, CEO and Chairman of Virtuoso sat down exclusively with LATTE yesterday to share his enthusiasm to be able to celebrate the luxury travel network’s 20th anniversary in Australia.
Read More…February 2, 2024
Luxury travel consortia hosts a celebration event in Sydney
Virtuoso celebrates 20 years in Australia and New Zealand with a sailing on The Jackson superyacht in Sydney, hosting key partners, media, members and industry professionals.
Read More…August 13, 2021
Virtuoso CEO addresses pandemic crisis – “the mother of all disruptors”
Virtuoso Chairman and CEO, Matthew Upchurch, delivered a message of hope and opportunity to attendees at the Opening Ceremony of the 2021 Virtuoso Travel Week held in Las Vegas.
Read More…May 28, 2021
Virtuoso CEO says focus on those who value your service
Virtuoso luxury travel advisors in Australia and New Zealand have been encouraged to develop a client prioritisation process by the network’s Chairman and CEO, Matthew Upchurch.
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