July 7, 2025
The new campaign is just as much about service culture as messaging
With properties ranging from heritage icons to remote resorts, Fairmont Hotels & Resorts is leaning into its differences while unifying the guest experience around personal, heartfelt moments as part of a new repositioning strategy.
Read More…April 28, 2025
The pair are finding new ways to work together on the back of strong results
The pioneering partnership between Virtuoso and Tourism Australia continues to drive demand with the luxury travel network recording a 34% increase in bookings for travel to the destination this year.
Read More…February 24, 2023
The ‘So Virtuoso’ campaign is already gaining attention down under
Virtuoso is already kicking goals locally ahead of the debut of its ‘So Virtuoso’ consumer marketing entry in Australia. Launched in the US and UK in the latter half of 2022, the luxury travel network’s first-ever B2C push aims to lure more high-worth clients into its net globally. Unveiled at Virtuoso Travel Week in Las Vegas last August, ‘So Virtuoso’ is about optimising the travel advisor’s business based on their location and potential new clients who are willing to spend, and appreciate quality service.
Read More…December 9, 2021
Tourism Fiji CEO Brent Hill hones in on the modern day contemporary traveller
As Tourism Fiji’s ‘Open for Happiness’ campaign led by Rebel Wilson nears 230,000 views on YouTube, 13,000 likes on Instagram and 2,000 thumbs-up on Facebook, the tourism bureau’s chief Brent Hill says there’s plenty more in the strategy tank to come.
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