With properties ranging from heritage icons to remote resorts, Fairmont Hotels & Resorts is leaning into its differences while unifying the guest experience around personal, heartfelt moments as part of a new repositioning strategy.

The pioneering partnership between Virtuoso and Tourism Australia continues to drive demand with the luxury travel network recording a 34% increase in bookings for travel to the destination this year.

Virtuoso is already kicking goals locally ahead of the debut of its ‘So Virtuoso’ consumer marketing entry in Australia. Launched in the US and UK in the latter half of 2022, the luxury travel network’s first-ever B2C push aims to lure more high-worth clients into its net globally. Unveiled at Virtuoso Travel Week in Las Vegas last August, ‘So Virtuoso’ is about optimising the travel advisor’s business based on their location and potential new clients who are willing to spend, and appreciate quality service.

As Tourism Fiji’s ‘Open for Happiness’ campaign led by Rebel Wilson nears 230,000 views on YouTube, 13,000 likes on Instagram and 2,000 thumbs-up on Facebook, the tourism bureau’s chief Brent Hill says there’s plenty more in the strategy tank to come.