Australia is emerging as a key player in the luxury travel resurgence across the Asia-Pacific region, according to insights shared at International Luxury Travel Market (ILTM) Asia Pacific 2025.

Huge shifts are underway in the world of luxury travel, with Luxperience seeing Australia and New Zealand fast emerge as the number one source of “engaged” luxury travellers, overtaking the US. It’s a rebalancing act that will elevate this year’s event, according to the show’s Director Lynn Ormiston.

Exploration and personalised experiences continue to be a priority for travellers from Australia and New Zealand, with a growing trend towards maximising value without compromising quality, according to global network Virtuoso.

ILTM (International Luxury Travel Market) has this week released a white paper demonstrating the importance of the US$2 trillion “global luxury travel universe”.

Long regarded as tremendous travellers, now Australians are being recognised the world over as great luxury travellers. Fuelled by strong share portfolios, super and property, Australian luxury travellers are consuming at record rates, with demand pushing a raft of luxury travel brands to open sales offices across the country.