With more and more travellers heading over to Switzerland for a white Christmas and plenty of snow action, Switzerland Tourism has put together a list of must-dos to help visitors make the most of their time while not missing out on the country’s top highlights for the season.

Viking has unveiled a new three-night cruise extension in Switzerland’s stunning Lucerne region, allowing guests to experience the Viking Difference while enjoying the Alpine Backdrops of Lake Lucerne.

Switzerland Tourism’s city campaign focuses on the country’s boutique towns, highlighting certain city experiences that may sometimes not be obvious to visitors. This helps them to feel like a local while exploring the country because it’s not just about taking a peek into the ways of life of the locals but experiencing the cities like one as well.