Switzerland Tourism has launched a campaign exclusively aimed at women for the first time in the tourism bureau’s history. The ‘Six in the City’ campaign is inspired by the American TV series “Sex and the City” (1998–2004) and two films derived from the hit show.

Switzerland Tourism’s city campaign focuses on the country’s boutique towns, highlighting certain city experiences that may sometimes not be obvious to visitors. This helps them to feel like a local while exploring the country because it’s not just about taking a peek into the ways of life of the locals but experiencing the cities like one as well.

Girlahead visits the Swiss town of Lausanne and enjoys a stay at Beau Rivage Palace Lausanne.