The wellness-focused SIRO hotel brand has been flagged as a key avenue for growth for hotel giant Kerzner, as its caps its One&Only and Atlantis portfolios in order to maintain their exclusivity.

The unveiling of its latest development, SIRO Roppongi, Tokyo marks a significant step in the expansion of Kerzner International Holdings’ active lifestyle brand, SIRO.

Kerzner International has announced new division heads for its luxury brands One&Only, SIRO/Rare Finds and Atlantis.

Kerzner International has opened SIRO One Za’abeel, the inaugural hotel under its SIRO brand. Situated within the iconic One Za’abeel development in Dubai, SIRO One Za’abeel is focused on fitness and recovery. Integrating cutting-edge digital technology and world-class expertise, SIRO One Za’abeel empowers guests to unlock their peak mental and physical potential.

Tucked away on the exclusive Glyfada seafront, along the Athenian Riviera, One&Only’s highly anticipated debut resort in Greece is set to welcome guests from October 2023. A captivating coastal hideaway, One&Only Aesthesis celebrates the effortless sophistication of a bygone era, revealing a world of untold nostalgia and mid-century glamour.

Kerzner International has revealed the restaurants and line-up of chef partnerships for its upcoming dining destination at One Za’abeel in Dubai.

Kerzner International, the operator of One&Only and Atlantis properties, has unveiled plans for its second lifestyle and fitness brand hotel project under its new SIRO brand.

Kerzner’s ultra-luxury hospitality brand, One&Only, is set to enter the South Pacific market after it was reported in Fiji that a new “seven-star” resort would be developed in the nation’s Yasawa Islands.

Emirates One&Only Wolgan Valley is getting a sister property in the United States in the next few years. Kerzner International, the parent company of One&Only Resorts, says it expects to open One&Only Moonlight Basin in Big Sky, Montana in 2024.

Kerzner International is launching a new lifestyle and hospitality hotel brand focused on fitness and wellbeing. SIRO (pronounced Sigh-Row), the brand will be “an immersive lifestyle destination, blending the boundaries between hospitality, fitness and wellness through a fresh perspective and energizing experiences,” Kerner said.