An overhaul of its brand identity has seen Kensington Tours reemerge with new messaging, a new structure and a heightened commitment to making a difference.

Kensington, formerly recognised as Kensington Tours, has launched its new Ski the World, Differently experiences designed to cater to the increasing client interest in sport-themed and adventure travel. The new collection of ski themed travel is set to offer travellers exclusive access to some of the world’s premier ski destinations and unparalleled adventures on the slopes.

Kensington has announced the realignment of its executive team as well as the rebranding of its core businesses. The strategic change reflects the recent decentralisation of its parent company, Navigatr Group, fulfilling its objective to enable each of its travel companies to operate independently.

Kensington Tours in the US has relaunched Kensington Yachts as a dedicated private yacht charter brokerage. The venture is poised to transform the private yacht charter market by combining bespoke yacht experiences with unparalleled experiences on land that are the hallmark of Kensington Tours’ reputation as a leading luxury tour operator.

Kensington Tours is broadening its Voyages by Kensington Tours program that pairs river or ocean cruises with private guided land-based experiences, with the introduction of exclusive private guided shore excursions. Available in over 165 global ports, these new offerings feature a variety of enriching experiences such as historical explorations, cultural immersion, active adventures, and culinary journeys.

Global luxury tour operator Kensington Tours has shared the results of its luxury traveller survey which focused on the behaviors and inclinations of affluent holidaymakers. The study of 400 North Americans by Opinium Research, involved 400 adults, each from household earnings over US$250,000, and have experienced luxury trips of at least US$10,000 in the past five years.